Paula Deen also has her own business, a restaurant, so she’s not going to get fired from that company either. She also worked for a few companies (Target, Home Depot, Wal-Mart, and the Food Network, among others) who felt that many of their customers probably find her past racist language and more recent lack of racial sensitivity a little or a lot offensive, so they've dropped her. Deen is at the mercy of the people she works for and they must have thought she was bad for the rest of their business, so I think it was a simple business decision for them.
If Wayne thought that his behavior and speech would cost him a lot of money, he'd probably change his tune (no pun intended, I'm sure he can't carry one). In fact, Mountain Dew did stop an endorsement deal with him in early May because of insensitive lyrics he wrote about civil rights icon Emmett Till, an African-American teenager who was tortured and murdered for whistling at a white woman in 1955.
Much to the credit of Deen’s fans, many of them are shocked and disappointed with her language and attitude. On the flip side, much to the discredit of Wayne's fans, they don't seem to be very shocked or disappointed with his stupid behavior, language, and attitude. It’s just more of the same and he probably won't lose any fans.
